In the newly launched corporate video, LEITNER ropeways sends a clear signal of its maximum flexibility in design, its highly advanced technology and comfort. As an audiovisual continuation of the campaign, “Customization is part of our standards,” the just under 2 ½ minute video manifests the strengths of the company. The diverse configurations of custom-made products, all individually selectable, are put to the fore in pursuit of the promotional campaign. Thus the adverts that were published in January 2020 also show the unique variability of the products and the great flexibility of design in optics, capacity, choice of material and layout. Finally, products being individually designed for the customer by LEITNER ropeways now counts as standard. The corporate video also affords its viewers thrilling insights into the development of a ropeway product.